The Great Pyramid of The Seven Wonders of the World Essay

The Great Pyramid Of all the Seven Wonders of the Ancient World, only one still stands today: the Great Pyramid of Khufu at Giza in Egypt. Surprisingly, it is by far the oldest of the Seven Wonders. It was already more than 2,000 years old in the time of the ancient Greeks. For more than 4,000 years, the 481-foot-high pyramid was the tallest structure ever built by humans. It is about as tall as a fifty-story building. No other building reached that height until the Eiffel Tower was created in 1887 (Putnam 20). The pyramid’s square base, 756 feet long on each side, is 13 acres, or the size of seven city blocks. The five biggest cathedrals of Europe could be all fitted into the pyramid at the same time (The Pyramids). How did this†¦show more content†¦Because of the pyramids pointed shape, the building itself acted as a kind of ramp to help the king on his journey (Scarre 22). However, in addition to the religious meaning, there were also practical reasons for why the ancient Egyptians chose the pyramid’s shape. The pyramid is a strong, stable shape because it has a wide base and narrow top. It is much harder to knock down than a vertical building, which is why ancient pyramids still stand today. In addition, the tombs sheer size, and the cost and difficulty of building it, made clear to the whole world that the pharaoh was a very powerful man. Indeed, Khufu, who built the Great Pyramid, has been called probably the most powerful pharaoh ever to rule Egypt (Putnam 18). By the time of Khufus reign, about 2551–2528 B.C., the Egyptians had been building pyramids for only about a century. They had gotten better and better at the construction. While their earlier monuments had been made of mud brick, in about 2680 B.C., the Egyptians discovered how to build with large limestone blocks. Soon after they mastered building with stone blocks, the Egyptians changed their technique. They switched from building step pyramids, which had a series of smaller and smaller levels rising to the top, to the true pyramid shape, which is smooth. Although today the Great Pyramid has a staircase-like appearance, that is because the outer layer of limestone has been torn away over the centuries. When it was built, it would have lookedShow MoreRelatedSeven Wonders of the Ancient World1404 Words   |  6 PagesSeven Wonders of the Ancient World Seven Wonders of the Ancient World The Ancient Greek and Roman civilizations were some of the greatest civilizations in human history. The Greeks and the Romans had many interests and pursuits. These are cultures that placed a great deal of value in aesthetics and architecture. There are in fact many structures and artifacts that have survived from those civilizations. The Greek and Romans pursued and appreciation what they believed to be aesthetic and mathematicalRead MoreThe Great Pyramid Of Giza1138 Words   |  5 Pagesof the seven wonders of the world. For almost four millennias they were the tallest structures of the entire world. And yet we are still baffled as to how they were built. The Pyramids! We find these mysterious, immense, and fascinating structures throughout the world. We gaze at them in wonder and ask ourselves: who built them? How were they built? what were they used for? and, when were they built? The Great Pyramid of Giza is the oldest and largest of the three pyramids in the Giza pyramid comp lexRead More The Luxor Hotel in Las Vegas, Nevada and the Khafre at Giza Essay967 Words   |  4 PagesKhafre at Giza The ominous green light beams upward piercing the Las Vegas sky. This laser, the brightest artificial light on Earth, beckons curious seekers to its base, a thirty story replica of the Egyptian pyramid of Khafre at Giza. Khafres Pyramid, one of the Seven Wonders of the World, gives an understanding of the Egyptian culture over 4000 years age. Located within the spectacular city of Las Vegas, Nevada, the Luxor Hotel and Casino creates a bridge between ancient Egyptian architectureRead MoreComparison between the Great Wall and Egyptian Pyramids1749 Words   |  7 PagesThe Seven Wonders of the Ancient World refers to remarkable constructions during classical era. Through the ages, there have been numerous versions of the original list of the Seven Wonders; however, only one of these miraculous buildings has remained intact-the Great Pyramid of Giza in Egypt, which is also the oldest of the ancient wonders. On the west bank of the Nile River, there are three pyramid erected on a rocky plateau in Giza in the northern part of Egypt. These pyramids were named afterRead MoreThe Great Pyramid Of Giza Essay1147 Words   |  5 PagesThe â€Å"Great Pyramid of Giza† is situated in the Giza Necropolis which borders the largest city in Egypt – Giza. It is also identified by two other names; the Pyramid of â€Å"Cheops† or â€Å"Khufu†. The Great Pyramid stands as the largest and oldest among the Giza Necropolis pyramids. Furthermore, it is listed among the Seven Wonders of the Ancient World, holding the record of being the oldest in that list. The magnificence of the pyramid’s structure is an attraction that has grabbed the attention of severalRead MoreEssay on The Great Pyramid of Giza1176 Words   |  5 PagesThe Great Pyramid of Giza is also recognized as the Pyramid of Khufu, Khufus Pyramid and Pyramid of Cheops. It is the most significant and earliest structure in the world. This pyramid is the oldest of the three pyramids standing on the Giza Necropolis. It is also the largest of them all (Larry, 2000). This great pyramid is located on the northern edge of the Giza Plateau, which is 25 km outskirts, southwest of Cairo, Egypt. It is the only remaining standing monument of the Seven Wonders of theRead MoreAnalysis Of The New7wonders Of The World1035 Words   |  5 Pages The New7Wonders of the world are amazing man-made creations that have been voted on by millions of people from 2000 to 2007. This list includes Chichen Itza, Christ the Redeemer, The Great Wall of China, Machu Picchu, Petra, Taj Mahal, and finally The .Roman Colosseum. Also, the Great Pyramid of Giza, was granted honorary status by the New7Wonders Foundation. Some finalists included the Eiffel Tower, Stonehenge, the Sydney Opera House, the Acropolis of Athens, and the Statue of Liberty. TheRead MoreAncient Wonders of the World1485 Words   |  6 Pagesï » ¿The ancient wonders of the world are seven such sights that were constructed aro und the first and second century but do not exist in the present day. During the fourth century, the Greeks had conquered sufficient land in Persia, Egypt and Babylon which gave writers access to travel these areas freely. The Greek writers would note down any interesting sights that they saw and would make lists of them, and although today, we see these seven wonders as just one list, in reality, there were severalRead MoreThe Great Pyramids of Giza are located in northern part of Egypt right besides the Nile River. The700 Words   |  3 PagesThe Great Pyramids of Giza are located in northern part of Egypt right besides the Nile River. The oldest and major â€Å"is the only surviving structure out of the famed seven wonders of the ancient world.† The other wonders are: The Colossus of Rhodes, The Statue of Zeus at Olympia, The Mausoleum at Halicarnassus, The Hanging Gardens of Babylon, The Temple of Artemis at Ephesus, and The Lighthouse of Alexandria. The Great Pyramids w as constructed for King Khufu son of King Sneferu. Three separate andRead MoreEgypt And Mesopotamia917 Words   |  4 PagesArchitecture in Egypt and Mesopotamia When you think about ancient architecture, what questions arise? Do you ask yourself about its history, durability, and structure? For example, Egypt is known for its pyramids, while Mesopotamia is known for its temple. Both are influential and recognizable after so many years and will continue to be for years to come, those questions come without a doubt to mind. In the following paragraphs, these questions will be answered and explained

Gildemesh Essay Example For Students

Gildemesh Essay Destiny in Gilgamesh and The Iliad Stories do not need to inform usof things. From Gilgamesh for example, we know that some of the people who livedin the land between the Tigris and Euphates rivers in the second and thirdmilleniums BCE. We know they celabrated a king named Gilgamesh; we know theybelieved in many gods; we know they were self- -consious of their owncultivation of the natural world; and we know they were literate. In the story,The Iliad we also know that great rulers and gods ruled and where top priorityof the lands. Point being it can be argued that the story of Gil- -gamesh andthe Iliad destinys are quite the same in relivence of the wars and the ways oflife both of the storys complete to meaningful death. In hand which comtr- -ibutesto both of the epics. In the story of Gilgamesh, it is important to look carefulwhat happened in the story; that is , look at it as if the actions and people itdescribes actually took place or existed. The questions raised by a characters actions discuss the implic- -ations of their consequences. But its not toconsider how the story is put together rather how it uses the conventions oflanguage, of events with beginings and endings of description of character andstorytelling itself to reawaken our sensitivity to the real world. The realworld is the world without conventions, the unnameable, unrep- resentableworldin its continuity of action, its shadings and blurrings of characterits indecipherable patterns of being. The Iliad and Gilgamesh storys is greatlya remminder of the way life is today; just different in time but neitherless tosay similiar in goals and destinys. Moreover, in the prologue of Gilgamesh itsfound to know that he was two- -thirds god and one-third man, and his knowledgeis the key that follows. Gilgamesh is a hero more beautiful, more courageous,more terrifying than the rest of us; his desires, attributes, andaccomplishments epitomize our own. Yet he is also mortal: he must experiance thedeath of oth ers and also die himself. How much more must a god rage againstdeath than we who are merely mortal! And if he can reconile himself with deaththen surely we can. In fact, without death his life would be mean- -ingless, andthe adventures that make up the epic would disappear. The story begins with thecoming of Enkidu. As a young man and a god Gilgamesh has no compasion with thepeople of Uruk. He is their king but not their shepherd; he kills their sons andrapes the daughters. Hearing the peolpes lament, the gods create Enkidu as amatch for Gilgamesh, a second self:Let them contend together and leaveUruk in quiet(31). The plan works in several ways. First Enkidu preventsGilgamesh from entering the house of a bride and bridegroom; they fight embraceas friends. Second, Enkudu and Gilgamesh undertake a journey into the forest toconfront the terrible Humbaba. There they encourage each other to face deathtriumphantly: All living creatures born of the flesh shall sit at least in theboat of t he west/ and when it sinks/when the boat of Magilum sinks/ they aregone but we shall go forward and fix our eyes on this monster.(35) Whileeverlasting life is not his destiny, Gilgamesh will leave behind him a name thatendures. I will go to the country where the ceder is felled/ I will setup my name in the place where names of famous men are written(32) ThusGilgamesh turns his attention away from small personal desires to loftierpersonal desires desires that benifit rather than Uruk. To remember from theprogue that the walls of the city, made from cedar taken from the forest, stillstand in actuality or imagi- -nation to proclaim Gilgameshs fame, and the veryfirst sentence of the epic attest to the immortality of his name. But theimmortality of a name is less the ability to live forever than to die. Third andmost important, Enkidu teaches Gilgamesh what it means to be human; he teacheshim the meaning of love and compassion, the meaning of loss and of growingolder, the meaning of mort ality!! However similar in the Iliad the main theme ofthe story is also war, unlike Gilgamesh theres two sides having war with eachother aswell as themselves and family. The epic begins with an arguement betweenthe greek king and the chief fighter. Homers outlook on the war itself isunique and compeling as where the battle between the greeks and the trojans arecaused mainly because of a woman. At the period women where belittled andtreated like whores and it was all fine. A war that was so intense the god Zeuswas called upon to help, first off Apollo is angry because Agamemnon(king of thegreeks) has failed to let one of the gods priests ransome a daughter, Agamemnonhad alloted himself as a war-prize. Ag- -amemnon reluctantly gives girl up butinsists on taking in her place Briseis(achellis concubine; captured by thegreeks) who was originally assigned to Achilles-hence the wrath ofAchelles, which is the epics announced topic. Achelles complains to hismother Thetis, who presuades Zeus to let the trojans prevail in battle, untilAchelless honor is satisfied. Thats the thing about this war between theGreeks and Trojans all of the flat characters of these two stories seems to betheir destiny to die with honor. Later to find out in the story of the Iliadwhen the cheif fighter Hector leads the Trojans through the greeks wall withvingance. Poseidon disobeys Zeus and help rally the greeks. Poseidon keepsAgamemnon from calling retreat to the ships, while hera (borrowing a magicgirdle from Aprhodite) seduces Zeus and lulls him to sleep. Hector is wounded bya stone, and the Trojans are driven back. Zeus wakes up mad at his wife andsends Apollo to heal Hector, who comes back and burns the Greek ships. Later on,Hector reproaches himself for not having retreated at the first appearance ofthe Achilles. He goes out to meet Achilles in single combat and is slain. So hefinally met his destiny. Achilles ties his body behind a chariot and drag it offto the greek ships. Finally, thes e are some contributes whereas the works ofGilgamesh and the Iliad are the same and virtualy look upon as the choosers oftheir own true destiny and thats DEATH. .ub5aca256be576f82929241d0fe19b14c , .ub5aca256be576f82929241d0fe19b14c .postImageUrl , .ub5aca256be576f82929241d0fe19b14c .centered-text-area { min-height: 80px; position: relative; } .ub5aca256be576f82929241d0fe19b14c , .ub5aca256be576f82929241d0fe19b14c:hover , .ub5aca256be576f82929241d0fe19b14c:visited , .ub5aca256be576f82929241d0fe19b14c:active { border:0!important; } .ub5aca256be576f82929241d0fe19b14c .clearfix:after { content: ""; display: table; clear: both; } .ub5aca256be576f82929241d0fe19b14c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub5aca256be576f82929241d0fe19b14c:active , .ub5aca256be576f82929241d0fe19b14c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub5aca256be576f82929241d0fe19b14c .centered-text-area { width: 100%; position: relative ; } .ub5aca256be576f82929241d0fe19b14c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub5aca256be576f82929241d0fe19b14c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub5aca256be576f82929241d0fe19b14c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub5aca256be576f82929241d0fe19b14c:hover .ctaButton { background-color: #34495E!important; } .ub5aca256be576f82929241d0fe19b14c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub5aca256be576f82929241d0fe19b14c .ub5aca256be576f82929241d0fe19b14c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub5aca256be576f82929241d0fe19b14c:after { content: ""; display: block; clear: both; } READ: CORPORAL PUNISHMENT Essay Mythology

Photosynthesis Experiment free essay sample

The results do not show the general relationship between light intensity and photosynthesis that could normally be seen had the experiment taken place without errors. The graph should show an increase in arbitrary units the further away from the light source the beaker is because the greater the distance from the light source, the lower the light intensity and so less photosynthesis would take place in the algal balls. This would result in more CO2 being present because it wouldn’t be being used up during photosynthesis. The decrease in CO2 in the solutions nearer the light source would cause the hydrogencarbonate indicator to change colour to purple/red and therefore the darker colour would produce a lower reading on the colorimeter because the blue filter would reflect the darker colour, letting less light through. In order to gain these results if the experiment were to be repeated, it must be done in a dark room where the artificial light is the only light source available to the algal ball beakers. We will write a custom essay sample on Photosynthesis Experiment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This will enable a more reliable reading to be taken as the beakers further away from the light source will not have the light from the window to enable them to photosynthesise as much as the beakers close to the light. The trend which was expected to be seen was that the light intensity is a limiting factor in photosynthesis. The greater the intensity of light, the more the plant/algae cells photosynthesises and so takes up more carbon dioxide as the rate is increased. The results do not show the general relationship between light intensity and photosynthesis that could normally be seen had the experiment taken place without errors. The graph should show an increase in arbitrary units the further away from the light source the beaker is because the greater the distance from the light source, the lower the light intensity and so less photosynthesis would take place in the algal balls. This would result in more CO2 being present because it wouldn’t be being used up during photosynthesis. The decrease in CO2 in the solutions nearer the light source would cause the hydrogencarbonate indicator to change colour to purple/red and therefore the darker colour would produce a lower reading on the colorimeter because the blue filter would reflect the darker colour, letting less light through. In order to gain these results if the experiment were to be repeated, it must be done in a dark room where the artificial light is the only light source available to the algal ball beakers. This will enable a more reliable reading to be taken as the beakers further away from the light source will not have the light from the window to enable them to photosynthesise as much as the beakers close to the light. The trend which was expected to be seen was that the light intensity is a limiting factor in photosynthesis. The greater the intensity of light, the more the plant/algae cells photosynthesises and so takes up more carbon dioxide as the rate is increased. Conclusion and analysis Conclusion and analysis The method for the experiment allowed for error to take place, but also had advantages. The results show some anomalies – these have come about because the samples were on the counter in front of the window and so the algal balls were subject to natural light coming in from the window as well as the artificial light. This error in the method meant that the results collected were neither accurate nor reliable as at the different intervals, the algal balls could have had varying light intensities and therefore the light intensity was not a controlled factor in the experiment because the artificial light source was not the only light source. The advantage of using algal balls is that it was very easy to standardise the amount of chloroplasts in each beaker at each interval. This could then not be considered as an affecting factor because the balls were uniform in size and chlorophyll concentration in every beaker. This is an advantage also because it enables the experiment to be replicated accurately and so repeats could be taken to calculate a mean and eradicate any anomalous results which occurred due to the error. The algal balls are also cheap to grow and easy o make as hundreds can be made in a short time and they are also easy to keep alive for several weeks so they can be kept alive for further experiments. The advantage of using the hydrogencarbonate indicator as a control was that the change in colour measured by the colorimeter readings could be detected to be caused by the photosynthesising algal balls and not something which would happen anyway. The method for the experiment allowed for error to take place, b ut also had advantages. The results show some anomalies – these have come about because the samples were on the counter in front of the window and so the algal balls were subject to natural light coming in from the window as well as the artificial light. This error in the method meant that the results collected were neither accurate nor reliable as at the different intervals, the algal balls could have had varying light intensities and therefore the light intensity was not a controlled factor in the experiment because the artificial light source was not the only light source. The advantage of using algal balls is that it was very easy to standardise the amount of chloroplasts in each beaker at each interval. This could then not be considered as an affecting factor because the balls were uniform in size and chlorophyll concentration in every beaker. This is an advantage also because it enables the experiment to be replicated accurately and so repeats could be taken to calculate a mean and eradicate any anomalous results which occurred due to the error.

Colonlies taking More steps to being independent essays

Colonlies taking More steps to being independent essays By 1763, the colonies had taken many steps into becoming a more independent New England, joining together to fight against England. Locke had introduced a new way of thinking, the Great Awakening happened, then the Enlightment and a lot of changes in the economy and politics. New England gradually became more liberated. John Locke was against Englands religious belief that babies were born with fate. He argued that humans had rights to life, liberty, and property. This kind of thinking wasnt really approved of, but Lockes thought spread through the colonies. It helped people realize what control England had over them. The Great Awakening had a huge impact on the colonies. It shattered churches which led to the bigger religious diversity of the colonies. In England, there wasnt religious diversity, but now, in New England it was spreading as well as education. The Ivy League schools were developing and any kind of men were able to attend them, unlike in England where you had to be a certain religion. British mercantilism was still in progress by the Navigation Acts, but smuggling occurred often. New England was getting tired of England getting all the profits from everything. Then, the Paxton Boys had a revolt because they believed that they were poorly represented in the provincial government. This revolt ended the political stability of the British colonies. It shows that the people of the British colonies were starting and already had been thinking for themselves and were starting to act on it more then they had been. The people of the colonies were starting to join together and rebel against England. They had their own governments, thoughts, and religions in the colonies that England didnt have as shown in this essay. The colonies had a gradual rise to being their own country more then being controlled by another power, such as the British. ...

ACC501 - Accounting for Decision Making, Mod 3 SLP Essay

ACC501 - Accounting for Decision Making, Mod 3 SLP - Essay Example In this paper we are going to discuss a decision that has recently been made by the ASPCA and its financial implications. The ASPCA is a non-profit organization that is based in New York. It was founded by Henry Bergh in 1866. As the first animal welfare organization in the USA, it took on the humanitarian role of protecting animals by rescuing them from abuse, developing humane laws and establishing a network of countrywide shelters to help carry out a collaboration with animal lovers (www.aspca.org). One of the decisions that was recently made by the ASPCA was a collaboration with Bank of America in terms of issuing a special ASPCA credit card. This card functions very much like an ordinary credit card, but with a lot of benefits and privileges attached. For instance, every time a cardholder uses his or her ASPCA credit card to make a purchase, they will be helping fight cruelty to animals. Every dollar spent in net retail terms gathers points towards discounts, allowances and other privileges in hotel travel and accommodation- and may also result in cash and merchandise redemptions. The ASPCA credit card is being offered at a low Annual Percentage interest rate (APR) in order to attract customers. To apply one must be a Bank of America customer and have applied for online banking services or already own a debit or credit card issued by the bank. Relevant costs related to the decision to issue the ASPCA special credit card are the cost of issue to the Bank, the business expected to be generated by the use of this card and the general acceptability among American users. The low APR seems to be appealing, as well as the plea to contribute to the safety and protection of animals all across the USA. Few people would find themselves resisting applying for this credit card. It not only allows them certain privileges, but also benefits in terms of cash discounts and allowances gained while shopping. In the

Public Intellectual Essay Example | Topics and Well Written Essays - 750 words

Public Intellectual - Essay Example His immense contribution in religious, economic, social and political matters was outstanding. Nelson Mandela like many other intellectuals was a statesman whose credibility can never be left out when writing the history of South Africa and Africa as a whole. His leadership, humility and perseverance, dedication and courage, love for humanity and fair-mindedness are exemplary traits that gives him credit as one of the world’s greatest public intellects. Mandela’s leadership traits rank him among the world greatest. His political wit and economic vision equate him with Abraham Lincoln, Martin Luther King and Winston Churchill. Mandela was a leader dedicated to his countrymen and prioritized their freedom and welfare than his own life (Maanga, 97). In the struggle for South Africa’s independence, he led the ANC as a young man to liberate his country from the hands of the colonial powers. Even after independence and his five year term as the president of South Africa, he still showed the characteristics that made him standout as a leader and father of the nation. According to some famous leaders in South Africa such as Oliver Tambo, Mandela was an inspiration leader who would sacrifice his life for his people. He was a symbol of unity among the Africans in the fight for freedom and against apartheid (Maanga, 98). Mandela possessed the humility and perseverance traits necessary for a leader. Like Martin Luther King in the fight against racism in America, Mandela’s humility in fight against apartheid is appreciated. He endured difficult situations including twenty-seven years imprisonment seeking the freedom of his South African brothers and sisters (Maanga, 97). The imprisonment played an important role of strengthening his call for the eradication of apartheid and freedom of the black people. It is such characters of humility and commitment to his course

Marketing Strategies and Marketing Management Styles

Marketing Strategies and Marketing Management Styles INTRODUCTION: MEANING OF MARKETING AND MARAKETING MANAGEMENT: Marketing as a business function will change with the movement of products and service from the producer to the user. Ability to sell at a profit is the critical test. The marketing system that delivers out high standards of living consists of many large and small companies seeking success. Many factors contribute to making a company successful great strategy, dedicated employees, good information system and excellent implementation. Many peoples minds are stereotyped fixed that large companies operating in highly developed economies use marketing involves with inside outside the Organization Swat Analysis. Any large small scale organization can build in. MARKETING: Marketing has often been described as the as of selling products. But people are surprised when they hear that the most important part of marketing is not selling! Selling is only the tip of the marketing iceberg. Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value fro customers in return. Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last decades. Companies then shifted the focus from production more to the customer in order to stay profitable. The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions.[It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors. MARKETING MANAGEMENT: Marketing is the process of planning and executing the conception, pricing promotion, and distribution on ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Marketing management is a business discipline which is focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. From this prospect it consists of 5 steps, beginning with the market environment research. After fixing the targets and setting the strategies, they will be realized by the marketing mix in step 4. The last step in the process is the marketing controlling. Marketing management design effective, cost-efficient implementation programs, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning. Definitions: Market: A market consists of all the potential customers sharing a particular need or want to might be willing and able to engage in exchange to satisfy that need or want. Marketing: The term Marketing has been defined in various ways by different marketing management experts. These definitions can be group in two major categories namely classical or old definitions and modern definitions. Marketing is the performance of business activities that directs the flow of goods and services from produces to consumers or users. AMERICAN MARKETING ASSOCIATION Marketing is social and managerial process by which individuals and group obtain what they need and what through creating, offering and exchanging the products of value with orders. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new Approaches Marketing Management Marketing management is the process of planning and executing the conception, pricing, promotion and distribution of ideal goods and services to create exchanges that satisfy individual and organizational objectives. What is marketing channel and its work:- Most producers do not sell their products directly to the final users between them stands a set of intermediaries performing a variety of functions. These intermediaries constitute a marketing channel (also called a Trade channel and Distribution channel). Marketing channel are sets interdependent organizations involved in the process of making a product or service available for use or consumption. Marketing channel decisions are among the most critical decisions. The companys prices depend on whether it uses mass merchandisers or high quality boutiques. The firms sales force and advertising decisions dependent on how much training and motivation dealers need. Marketing. Several definitions have been proposed for the term marketing. Each tends to emphasize different issues. Memorizing a definition is unlikely to be useful; ultimately, it makes more sense to thinking of ways to benefit from creating customer value in the most effective way, subject to ethical and other constraints that one may have. The 2006 and 2007 definitions offered by the American Marketing Association are relatively similar, with the 2007 appearing a bit more concise. Note that the definitions make several points: A main objective of marketing is to create customer value. Marketing usually involves an exchange between buyers and sellers or between other parties. Marketing has an impact on the firm, its suppliers, its customers, and others affected by the firms choices. Marketing frequently involves enduring relationships between buyers, sellers, and other parties. Processes involved include creating, communicating, delivering, and exchanging offerings. Delivering customer value: The central idea behind marketing is the idea that a firm or other entity will create something of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile considering opportunity costs. Value can be created in a number of different ways. Some firms manufacture basic products (e.g., bricks) but provide relatively little value above that. Other firms make products whose tangible value is supplemented by services (e.g., a computer manufacturer provides a computer loaded with software and provides a warranty, technical support, and software updates). It is not necessary for a firm to physically handle a product to add value-e.g., online airline reservation systems add value by compiling information about available flight connections and fares, allowing the customer to buy a ticket, forwarding billing information to the airline, and forwarding reservation information to the customer. It should be noted that value must be examined from the point of view of the customer. Some customer segments value certain product attributes more than others. A very expensive product-relative to others in the category-may, in fact, represent great value to a particular customer segment because the benefits received are seen as even greater than the sacrifice made (usually in terms of money). Some segments have very unique and specific desires, and may value what-to some individuals-may seem a lower quality item-very highly. Some forms of customer value. The marketing process involves ways that value can be created for the customer. Form utility involves the idea that the product is made available to the consumer in some form that is more useful than any commodities that are used to create it. A customer buys a chair, for example, rather than the wood and other components used to create the chair. Thus, the customer benefits from the specialization that allows the manufacturer to more efficiently create a chair than the customer could do him or herself. Place utility refers to the idea that a product made available to the customer at a preferred location is worth more than one at the place of manufacture. It is much more convenient for the customer to be able to buy food items in a supermarket in his or her neighborhood than it is to pick up these from the farmer. Time utility involves the idea of having the product made available when needed by the customer. The customer may buy a turkey a few days before Thanksgiving without having to plan to have it available. Intermediaries take care of the logistics to have the turkeys-which are easily perishable and bulky to store in a freezer-available when customers demand them. Possession utility involves the idea that the consumer can go to one store and obtain a large assortment of goods from different manufacturers during one shopping occasion. Supermarkets combine food and other household items from a number of different suppliers in one place. Certain superstores such as the European hypermarkets and the Wal-Mart super centers combine even more items into one setting. Marketing Strategy: Once the company has obtained an adequate understanding of the customer base and its own competitive position in the industry, marketing managers are able to make key strategic decisions and develop a marketing strategy designed to maximize the revenues and profits of the firm. The selected strategy may aim for any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth, market share, long-term profitability, or other goals. To achieve the desired objectives, marketers typically identify one or more target customer segments which they intend to pursue. Customer segments are often selected as targets because they score highly on two dimensions: The segment is attractive to serve because it is large, growing, makes frequent purchases, is not price sensitive (i.e. is willing to pay high prices), or other factors; and The company has the resources and capabilities to compete for the segments business, can meet their needs better than the competition, and can do so profitably. In fact, a commonly cited definition of marketing is simply meeting needs profitably. Marketing environment: The term marketing environment relates to all of the factors (whether internal, external, direct or indirect) that affects a firms marketing decision-making or planning and is subject of the marketing research. A firms marketing environment consists of two main areas, which are: Macro environment: On the macro environment a firm holds only little control. It consists of a variety of external factors that manifest on a large (or macro) scale. These are typically economic, social, political or technological phenomena. A common method of assessing a firms macro-environment is via a PESTLE (Political, Economic, Social, Technological, Legal, and Ecological) analysis. Within a PESTLE analysis, a firm would analyze national political issues, culture and climate, key macroeconomic conditions, health and indicators (such as economic growth, inflation, unemployment, etc.), social trends/attitudes, and the nature of technologys impact on its society and the business processes within the society. Micro environment: A firm holds a greater amount (though not necessarily total) control of the micro environment. It comprises factors pertinent to the firm itself, or stakeholders closely connected with the firm or company. A firms micro environment typically spans: Customers/consumers, Employees, Suppliers, The Media. By contrast to the macro environment, an organization holds a greater degree of control over these factors. Elements of the environment: The marketing environment involves factors that, for the most part, are beyond the control of the company. Thus, the company must adapt to these factors. It is important to observe how the environment changes so that a firm can adapt its strategies appropriately. Consider these environmental forces: Competition: Competitors often creep in and threaten to take away markets from firms. For example, Japanese auto manufacturers became a serious threat to American car makers in the late 1970s and early 1980s. Similarly, the Lotus Corporation, maker of one of the first commercially successful spreadsheets, soon faced competition from other software firms. Note that while competition may be frustrating for the firm, it is good for consumers. (In fact, we will come back to this point when we consider the legal environment).Note that competition today is increasingly global in scope. It is important to recognize that competition can happen at different levels. At the brand level, two firms compete in providing a very similar product or service. Coca Cola and Pepsi, for example, compete for the cola drink market, and United and American Airlines compete for the passenger air transportation market. Firms also face less direct-but frequently very serious-competition at the product level. For example, cola drinks compete against bottled water. Products or services can serve as substitutes for each other even though they are very different in form. Teleconferencing facilities, for example, are very different from airline passenger transportation, but both can bring together people for a meeting. At the budget level, different products or services provide very different benefits, but buyers have to make choices as to what they will buy when they cannot afford-or are unwilling to spend on-both. For example, a family may decide between buying a new car or a high definition television set. The family may also have to choose between going on a foreign vacation or remodeling its kitchen. Firms, too, may have to make choices. The firm has the cash flow either to remodel its offices or install a more energy efficient climate control system; or the firm can choose either to invest in new product development or in a promotional campaign to increase awareness of its brand among consumers. Marketing mix: In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a Marketing Mix. Professor E. Jerome McCarthy, at the Michigan State University in the early 1960s, suggested that the Marketing Mix contained 4 elements Product, price, place and promotion. Product: The product aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-users needs and wants. The scope of a product generally includes supporting elements such as warranties, guarantees, and support. Pricing: This refers to the process of setting a price for a product, including discounts. The price need not be monetary; it can simply be what is exchanged for the product or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science. A number of modes of pricing techniques exist, which span: Elasticities (whether Price Elasticity of Demand, Cross Elasticity of Demand, or Income Elasticity of Demand) Market skimming pricing Market penetration pricing Placement: This refers to how the product gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc. also referring to how the environment in which the product is sold in can affect sales. Promotion: This includes advertising, sales promotion, including promotional education, publicity, and personal selling. Branding refers to the various methods of promoting the product, brand, or company. These four elements are often referred to as the marketing mix, which a marketer can use to craft a marketing plan. The four Ps model is most useful when marketing low value consumer products. Industrial products, services, high value consumer products require adjustments to this model. Services marketing must account for the unique nature of services. Definition of Feasibility Studies: A feasibility study looks at the viability of an idea with an emphasis on identifying potential problems and attempts to answer one main question: Will the idea work and should you proceed with it? Before you begin writing your business plan you need to identify how, where, and to whom you intend to sell a service or product. You also need to assess your competition and figure out how much money you need to start your business and keep it running until it is established. Feasibility studies address things like where and how the business will operate. They provide in-depth details about the business to determine if and how it can succeed, and serve as a valuable tool for developing a winning business plan. Important of the feasibility: The information you gather and present in your feasibility study will help you; List in detail all the things you need to make the business work; Identify logistical and other business-related problems and solutions; Develop marketing strategies to convince a bank or investor that your business is worth considering as an investment; Serve as a solid foundation for developing your business plan. Even if you have a great business idea you still have to find a cost-effective way to market and sell your products and services. This is especially important for store-front retail businesses where location could make or break your business. For example, most commercial space leases place restrictions on businesses that can have a dramatic impact on income. A lease may limit business hours/days, parking spaces, restrict the product or service you can offer, and in some cases, even limit the number of customers a business can receive each day. Description of the Business: The product or services to be offered and how they will be delivered. Market Feasibility: Includes a description of the industry, current market, anticipated future market potential, competition, sales projections, potential buyers, etc. Technical Feasibility: Details how you will deliver a product or service (i.e., materials, labor, transportation, where your business will be located, technology needed, etc.). Financial Feasibility: Projects how much start-up capital is needed, sources of capital, returns on investment, etc. Organizational Feasibility: Defines the legal and corporate structure of the business (may also include professional background information about the founders and what skills they can contribute to the business) Market Feasibility: Includes a description of the industry, current market, anticipated future market potential, competition, sales projections, potential buyers, etc. Discusses how the business can succeed. Be honest in your assessment because investors wont just look at your conclusions they will also look at the data and will question your conclusions if they are unrealistic. Feasibility studies contain comprehensive, detailed information about your business structure, your products and services, the market, logistics of how you will actually deliver a product or service, the resources you need to make the business run efficiently, as well as other information about the business. Marketing Feasibility Study: The purpose of the Marketing Feasibility Study is to determine the suitability of this property for profitable development, and to define optimal products and amenities in accordance with projected market demand, and to project sales absorption and annual revenues from development of this property. Things to Include in a market feasibility study include: Description of the Industry Current Market Analysis Competition Anticipated Future Market Potential Potential Buyers and Sources of Revenues Sales Projections NEED FOR THE STUDY: To know about marketing feasibility. To know what are elements covered in marketing feasibility of SUZLON INFRASTRUCTURE SERVICES LIMITED. To identify how marketing feasibility impacts on the success of company. The basic need for the study is to known the consumer demand, through customer competition in the market and other environment factor, to observe the market relative to infrastructure service allowance terms of credit distribution mechanism system. the base needs for the study is to know the company position, company profile and customer satisfaction towards suzlon infrastructure service limited. SCOPE OF THE STUDY: The study is mainly concentrates on wind turbine generators only. The present study has been taken to understand marketing feasibility towards wind turbine generators. The sample size was 50 customers only The study was undertaken only in Andhra Pradesh branches its scope of limited. The present study has been taken to understand the customer satisfaction towards suzlon infrastructure service limited in major places in Andhra Pradesh. OBJECTIVES OF THE STUDY: To know whether the companies have knowledge on renewable energy, are they knowing the benefits of wind turbine generator and to find there willingness to buy the product. To know the marketing feasibility of SUZLON INFRASTRUCTURE SERVICES LIMITED To know the feasibility of selling wind turbine generator. To identify how the buyers response towards turbine generators in SUZLON INFRASTRUCTURE SERVICES LIMITED. To observe the advertising methods whether those are suitable to SUZLON INFRASTRUCTURE SERVICES LIMITED or not. To offer suggestions to the SUZLON INFRASTRUCTURE SERVICES LIMITED related to improve the marketing feasibility. METHODOLOGY: RESEARCH DESIGN: The research design is mainly exploratory in nature as it involves researching the demand potential for the existing product. METHOD OF DATA COLLECTION: PRIMARY DATA: The method for data collection was primarily by way of survey conducted in industries and big organization using an appropriate questionnaire. SECONDARY DATA: No secondary data is interpreted, since the survey its self enough to find the market potential. Since the product is not in the survey region and other region data will not suitable for a wind generator. SAMPLING METHODS: Sample size was required to be a size of 50 respondents in and around Hyderabad, Other districts of A.P. As the consumers were mainly industries and big organization consumers, method of convenient sampling was chosen. LIMITATIONS OF THE STUDY: The survey was conducted in and around of Hyderabad city and other states of A.P. Convenience sampling was used, which is non-probability sampling method Respondents were apprehensive and expressed reservation in giving information on the communication infrastructure and also on the future needs. Research was restricted to time limit. Time is the major constraints, which reduces the sample size. INDUSTRY PROFILE A wind turbine is a machine for converting the kinetic energy in wind into mechanical energy. It the mechanical energy is used directly by machinery, such as a pump or grinding stones, the machine is usually called a windmill. If the mechanical energy is then converted to electricity, the machine is called a wind generator. Wind machines were used for grinding grain in Persia as early as 200 B.C. This type of machine spread throughout the Islamic world and were introduced by Crusaders into Europe in the 13th century. By the 14th century Dutch windmills were in use to drain areas of the Rhine River delta. In Denmark by 1900 there were about 2500 windmills for mechanical loads such as pumps and mills, producing an estimated combined peak power of about 30 MW. The first windmill for electricity production was built in Denmark in 1890. and in 1908 there were 72 wind-driven electric generators from 5 kW. The largest machines were on 24 m towers with four-bladed 23m diameter rotors. By the 1930s windmills were mainly used to generate electricity on farms, mostly in the United States where distribution systems had not yet been installed. In this period, high tensile steel was cheap, and windmills were placed atop pre-fabricated open steel lattice towers. A forerunner of modern horizontal-axis wind generators was in service at Yalta, USSR in 1931. This was a 100 kW generator on a 30 m tower, connected to the local 6.3 kV distribution system. It was reported to have an annual load factor of 32 percent, not much different from current wind machines. In 1941 the worlds first megawatt-size wind turbine was connected to the local electrical distribution system on Grandpas Knob in Castleton, Vermont, USA. This 1.25 MW Smith-Putnam turbine operated for 1100 hours before a blade failed at a known weak point, which had not been reinforced due to war-time material shortages. In the 1940, the U.S. had a rural electrification project that killed the natural market for wind-generated power, since network power distribution provided a farm with more dependable usable energy for a given amount of capital investment. In the 1970s many people began to desire a self-style. Solar cells were too expensive for small-scale electrical generation, so practical people turned to windmills. At first they built ad-hoc designs using wood and automobile parts. Most people discovered that a reliable wind generator is a moderately complex engineering project, well beyond the ability of most romantics. Practical people began to search for and rebuild farm wind-generators from the 1930s. Jacobs wind generators were especially sought after. Later, in the 1980s, California provided tax rebates for ecologically harmless power. These rebates funded the first major use of wind power for utility electricity. These machines, gathered in large wind parks such as at Altamont pass would be considered small and un-economic by modern wind power development standard. In the 1990s, as aesthetics and durability became more important, turbines were placed a top steel or reinforced concrete towers. Small generators are connected to the tower on the ground, and then the tower is raised into position. Larger generators are hoisted into position atop the tower and there is a ladder or staircase inside the tower to allow technicians to reach and maintain the generator. Originally wind generators were built right next to where their power was needed. With the availability of long distance electric power transmission, wind generators are now often on wind farms in windy locations and huge ones are being built offshore, sometimes transmitting power back to land using high voltage submarine cable. Since wind turbines are a renewable means of generating electricity, they are being widely deployed, but their cost is often subsidized by taxpayers, either directly or through renewable energy credits. Much depends on the cost of alternative sources of electricity. Wind generator cost per unit. Power generation from wind has emerged as one of the most successful programmes in the renewable energy sector, and has started making meaningful contributions to the overall power requirements of some States. Energy is a major input for overall socio-economic development. Use of fossil fuels is expected to fuel the economic development process of a majority of the world population during the next two decades. However, at some time during the period 2020-2050, fossil fuels are likely to reach their maximum potential, and their price will become higher than other renewable energy options on account of increasingly constrained production and availability. Therefore, renewable are expected to play a key role in accelerating development and sustainable growth in the second half of the next century, accounting then to 50 to 60% of the total global energy supply. After the creation of a separate Ministry in 1992, special emphasis was given in the Eighth Plan to generation of grid quality power from renewable. The total installed capacity of power from renewables today stands at nearly 1350 MW with contribution from wind power of nearly 1000 MW. Wind power installations worldwide have crossed 8500 MW producing about 14 billion KWh of energy annually. A total capacity of about 5500 MW has been installed in Europe, 1700 MW in USA, and 992 MW in India. India is now the fourth largest wind power generator in the world after Germany, USA and Denmark. The State of the World 1998, a world-watch Institute Report on progress toward a sustainable society, released earlier this year, has noted that renewable energy production in the world is expanding rapidly. Wind generation is the fastest growing energy source in this decade and is expanding at 25% per year. The Report recognizes India as a new Wind Superpower. With declining trend of cost and increase in the scale of wind turbine manufacturing, wind promises to become a major power source globally in the first few decades of the new millennium. MNES (Ministry of Non-conventional Energy Sources) are implementing the worlds largest wind resource assessment programme, which forms the backbone of their wind exploitation efforts. Preliminary estimates indicate a potential of about 20,000 MW. Scientific surveys are being intensified to identify specific viable and potential sites. A recent study undertaken to re-assess the potential, places it at about 45,000 MW. Assuming a grid penetration of 20%, a technical potential of about 9,000 MW is already available for exploitation in the potential States. 160 sites have so far been identified in 13 States. Survey work is in progress in 24 States / UTs. The States of Rajasthan and West Bengal have also shown wind potential recently. Today, we have a wind power installed capacity of 992 MW in the country, out of which about 940 MW is accounted fo