How effectively do the functional areas in Lex Transfleet work together Essay Example for Free

How effectively do the die hardal atomic number 18as in Lex Transfleet work to make believeher EssayMarketing and sales attend plan of the marketing enjoyment the marketing function makes sure that they argon getting the right carrefour to the right people at the right price. Crucial to the advantage of Lex Transfleet or any business. One of the objectives of Lex Transfleet is toTo bunk out enquiry to improve its harvest-tides and function.Lex Transfleet should make sure of the followingProduct finding out and producing what the guests wants, for workout what van or truck rental services the customers essential. Lex Transfleet leave behind carry out research to find out what the customers want and what demand in that respect is for that service and they will try to fulfil that so that they submit to a greater extent customers who are interested in their services.Price Fixing the price at which the customers will buy the intersection point so that when the cus tomers are interested in the products and different services they will want to know how much silver they will be giving for this product or service and it will be easier for Lex Transfleet as they will know the price for this because they cast off already set it.Promotion decision making how they are going to promote their product using advertising, publicity and special offers and when Lex Transfleet does this they will attract more customers and their company will get more famous. get off This is where the sales function comes in, the sales function will help Lex Transfleet decide on where and how they are going to sell the product whether it is loc solelyy, nationally, over the phone or the internet.I think they work quiet affectively together because they share an improvement which agency they get each others opinions on how to change things to make them better.gross revenue is the pass part of the marketing strategy which means to sell the product later the prices, prom oting, sics and products are all dont and updated so the customers will be squelched knowing that Lex Transfleet is giving them a good secure and safe product it is important that these things are accurate because they are the main reason the business is up and running without them there is no business.Products and the CustomersLex Transfleet will need to get to know their customer and what the customer wants for example a customer will want to strike out a truck but for that Lex Transfleet will need to know what kind of a truck or van that is an find out if they do them attribute of trucks.A customer a customer is a mortal who buys a product for e.g. someone comes to Lex Transfleet and hires out a truck the person who hires it is the customer.A consumer Is the person that uses the product for example if a truck is hired out for someone else to drive it he/she is then known as the consumer.Consumer typesThe market is do up of different types of consumers as it has differen t segments trying to sell the product to everyone will not work for example selling expensive products to poor people. Consumers can be classified byAgeGenderWealth and incomeGeographical areaLifestyle (fashion and taste)Lex Transfleet carries out a research into people, businesses and the governments to find out what type of vans, trucks and services they require. They link this with the pay function to get finance to carry out the research and advertising. They as well link this with the Human resources to get the employees as they recruit and ingest people and researchers to carry out the research and get HR to train them for example induction training. The wages are paid by the finance function to pay for researchers and this means it is then auditable because it is save and so all the functional areas can work together to meet the aims and objectives effectively.Market research involves field (primary) and desk (secondary) researchPrimary research this involves communicati ng right away with the consumer to find out what they exactly it is that they need.Lex Transfleet carry out questionnaires and they invite customers to their business to interview them and this is what helps them with their research to meet there customers needs better.Lex Transfleet can to a fault give loyalty cards which records every item bought by the customer.Secondary ResearchInvolves publish material for example reference book books, statistics and marketing reports by specialist companies.This allows the marketing and sales department to find out entropy just about consumers income and expenditure.Government publications likewise throw away information about spending, population changes, household information and family income.PricingThe price of the truck rental service needs to be fixed in Lex Transfleet and the reason for this is because Lex Transfleet wants toMake earnings Lex Transfleet wants to cover the address of it trucks so it does not make a loss in the b usiness.Beating competition Lex Transfleet will want other businesses to rent the trucks from them or else of competitors by keeping prices low and maximising sales which will attract more customers to come and buy trucks and other services from them.Providing a prime(prenominal) product or service Lex Transfleet will need to make sure it is not undercharging for its services and products because customer will pay high prices for better products so this also means they will not subscribe to any loss in the profit. Lex Transfleet has also changed its name to RAC plc as it is branded and it will attract more customers.Promoting the productThe Promotion Process involves the following which Lex Transfleet doesAdvertising informing the public or other businesses about Lex Transfleets products and services, e.g. they use the internet, newspapers.Branding Lex Transfleet makes sure they create an image of the product or service in an attractive way Lex Transfleet has changed it name recently to RAC. Having a logo to and image to persuade customers to use them.Packaging Lex Transfleet presents the product in an attractive way so the trucks have M.O.T and are safe and practical to use.Publicity in the media which mean special promotions and sponsor which Lex Transfleet have on their website. Lex Transfleet have had good publicity in the news paper and press so get positive image. Give special offers to big companies who rent lots of trucks and for longer.They do have a website which they are on http//www.lvl.co.uk/vans/van_info/lex_transfleet.php giving promotion to subscribe to a van and light truck magazine.PlaceInvolves selling the product for example selling the vans and truck rental services all over the U.K and they have a website which can attract customers.Lex Transfleet sell truck rental services directly to the customer which is safe.Lex Transfleet will give customers a quote through their internet using online bookings or telecommunicateing them and over the phone.Lex Transfleet uses telesales for selling to the customer over the phone so they will need call centre provide.Direct mail which Lex Transfleet uses to send their brochures out the businesses.E-commerce Lex Transfleet sell their services over the internet through their website you have to email them first to get a quoteLex Transfleet uses ICT in the marketing and sales function for advertising and website, keeping customers profiles on the system, online marketing and also finding out research on their competitors by looking at the internet and other websites.Human Resources do workPurpose of the human resources function Deals with hiring, paper bag and well organism of the provide and all other functions for example sales and marketing, cheek and finance ect. So it can run effectively.In Lex Transfleet they will need to deal withRecruitment of staff which means that Lex Transfleet will need to be advertising vacancies mediate with finance for be and payment, how many people to recruit.Disciplining and dismissing staff in other functions to run smoothly and to reduce represents.Training and development and promoting of staff which will liaise with finance for cost of training and other functional areas to check who needs training for example in Lex Transfleet induction and health and safety or other courses are taken place for this and if someone is in the sales and marketing function they will need training to do the job properly.Maintaining good working conditions of the staff and Health and safety in Lex Transfleet.Looking after employee and the business relationship and liaising with other functional areas like sales and marketing to find out how well the staff in Lex Transfleet are doing and rewarding staff by giving pay rises and liaise with finance about budget to give pay rises.Dealing with employee organisation for example the trade unions.The employees and the business have rights and responsibilities and Human Resources have to deal with this and make sure staff is aware of this in Lex Transfleet. Interest of employees protected by the trade union and by staff associations and also the rights of the employees protected by the employment laws liaise functional areas to make sure there is a safe working environment in Lex Transfleet. Everything is recorded so the employee will know if they have made any mistakes and need to improve or they have met their needs. trading summonss and focus functionPurpose of the management function This function transforms the business resources into products and services for example operations which is the production of a goods or service.Land machinery Lex Transfleet needs to find land, offices, call centres, machinery or equipment call for and need to get information from other functions to get the right amount.Machinery equipment Lex Transfleet has software, computers, photocopiers which the business needs.People who work there and for the business call centre sta ff, mangers, supervisors, operators consultants, accountants, specialists, solicitors.Materials and decline used by the business trucks that are brought, truck parts, stationary, computers, software.Factors of productionLand the offices , buildingsLabour- the people who work thereCapital the money invested into the business endeavour the input of the entrepreneurThe resources used by Lex Transfleet will have to be paid for. This results on costs for the business for example wages, rent, rates, materials, stock, electricity, phone bills all of these have to be dealt with the finance department.When operations in Lex Transfleet are trying to produce a product or service it will have to look at its costs to manufacture that item or service and it will have to make sure that the sales department will cover the twenty-four hour period to day costs and the greater the added value the greater the possible profit. So the more money they get from sales and they take away that from the ru nning cost they get profit.Efficiency and productivityEfficiency means making the most for the resources for example good productivity by the staff and also the number of sales made by staff in Lex Transfleet or the number of calls taken by the employee.Some employees paid a bonus for selling more services and also to motivate them to make more sales for Lex Transfleet.Quality assurance quality assurance is very important as it means more returns to the businesses. Quality arrest of a service or product is very important for feedback to the marketing department.Operation check with sales as they monitor the calls and make sure the quality of service is very good. Sales liaise with Human Resources to give training to customers in Lex Transfleet.Operations liaise with Human resources to give training operation staff.Operations also monitor number of complaint and reasons for complaint to minimise this and improve services better by liaising with sales team to find out what their cu stomer views are as they are in the front line and dealing with customers on a regular basis.Operations liaise with marketing to get information about customer demand, competitor information and lots more.Operations also check with sales function to check which items/services are selling more to make decision about producing more or less of these goods or services and then contacting the marketing function to either advertise more or less.Operations will liaise with finance to buy more or less to expand and liaise with Hr to get more staff.Finance FunctionPurpose of the finance function To control inflow and outflow of money in the business and is also closely involved in the production of goods or services and links in with other functions of the business and senior management.Finance departmentOther functional areasSales of products have to be recordedSalesCost relating to the production have to be recordedMoney has to be raised for producing the services and products (sales staff , trucks, offices)Operations/productionBills have to be paid judgeshipWages have to paidHuman resourcesAccounts have to be kept to calculate profit and lossAll departments abovefiscal planning reports have to preparedSenior managementIn Lex Transfleet the finance department looks like this the table below shows this as the finance director.Finance directorFinancial invoiceCosting and budgetingManaging finance payroll departmentRecording transactionsKeeping accountsPreparing reports for the senior managementWorking out the cost of the product and services.Interpreting past costs and incomeSetting targets for cost and incomeWorking out what resources are neededRaising capital and loan to finance the resourcesRescoring hours worked by employeesCalculating pay and deducting taxFinancial reportAll transactions have to be recorded. Sales of the products and services from the sales department so they are auditable as they are recorded. Purchases made for stock or material from the operat ions department again so its recorded. Each type of expense for example electricity, bill rent, and wages are from the administration department. Wages is the information collected from the Human resources function so employees are paid on time and correct. Debtors are people who owe the business money for example the customers who have brought a product and still havent given the money for it. Creditors are people whom the business owes money for example if Lex Transfleet has brought something from somewhere e.g. a truck then they owe the money to the suppliers if they havent yet paid for it.AccountingICT used to records all the transaction and special accounting software used to records wages.Financial statement is produced for management and this shows profit and loss and also, helps management monitor the main aims and objectives of the business the information on financial statements are on computer databases and so computers prepare the accounts automaticallyFinance produce 2 main accountsProfit and loss shows sales figures form the sales functions, expenses from all functions and then can calculate the profit.The balance sheet shows how much the business owns and owes.Costing and budgeting this is how the function works togetherOperations tell the finance of the cost of raw material purchased, for example trucks, tyres, equipment purchased by Lex Transfleet.The cost of paying(a) the wages for the employees working for Lex Transfleet which the human resources function will let them know about.Other expenses such asBills which are the costs from administrations function.Electricity, water, rates, stationary are also in the administrations function.Advertising , promoting the business sales and marketing function and they communicate with administration function so the suppliers are paid on time.The Finance function has to liaise with other functional areas to calculate the costs for making the product and service to escort that there is a sufficient fi nance to cover the costs and also the business is making the most of efficient use of its resources.BudgetingFinance has to set budgets there are two kinds of budgets, a sales budget I used to forecast the income of the business from sales, and a production budget which is used to plan for the cost for producing the service for example cost for buying trucks and hiring people. Both Budgets will monitor the actual figures with forecasted and if the figures do not match for examples sales figures then they will liaise sales function to change their forecast or with marketing to advertise and promote the services better.Raising finance are the Long term finance needs which are used for investing in premises, trucks, machinery, computers and lots more, and theirs short term needs which is like buying stock for example trucks, paying bills, and paying wages.Finance has to raise money for the other functions such as marketing, sales, operation and administration to finance their expenditu re so that the activities can takes place to meet Lex Transfleets aims and objectives.PayrollWorks out pay and deduction of tax and national insurance of its employees and it gets it information from the Human Resources function and it is done by computers in Lex Transfleet as it is a large Plc and also uses computer payroll programmes as they are faster and very accurate., so the employees are happy as they will be being paid properly and accurately.Administration FunctionPurpose of the administration function Administration is making sure that the right resources are in the right place at the right time.The administration function makes the business run smoothly and makes sure thatPaper in the photocopiersPaper in the looPremises are safeTelephone messages are passed onAdministration and communicationInformation and messages such as enquiries, orders, complaints from external sources. Callers with or without appointment will call in and different functions will communicate with ea ch their for the day to day running of the business these methods include paper, documents, telephone, fact, internal email and meeting. If finance needs to meet with operation function to make decisions the administration function will arrange it for example if a customer wants a meeting with the sales team the administration function will arrange it.The marketing function is done bySales so that they get records of customers, finance so they get to process accounts and payroll.Opening and distributing transmit when it arrives to all other functions and collecting and stamping the post going out at the end if the day from all other functions. Operating and telephone switchboard which means transferring these calls to the relevant people in other functions. Dealing with callers to premises and directing them to the relevant functions.Designing and printing forms for all the different functions and also filling and database sustentation and making sure the premises are clean and sec ureCleaning can be outsourced in Lex Transfleet which means using external companies which come and carry this out so the place is clean and safe for employees and visitors.